Product Design · Print Production
Physical board game, Strategy Merch Store, launched at World 2026
A physical board game designed from scratch for Strategy's Bitcoin community, shipped to Las Vegas for the Strategy World 2026 launch and now on sale in the Strategy Merch Store. Scope covered everything: game system, packaging, all physical components, and a 20-page rulebook, delivered to a Chinese manufacturer within two months.
The Brief
Design a complete board game experience that feels premium, on-brand, and true to Bitcoin culture. Every physical element needed to be production-ready for overseas manufacturing with no margin for error on timelines.
What I Owned
This wasn't just visual design. Every component had to work as a coherent system across wildly different surfaces and production methods, from large-format board printing to small-scale card faces, plastic tokens, and a 20-page rulebook. Part of the job was understanding what was achievable within the production budget and timeline, making smart tradeoffs early so nothing had to be compromised at the vendor stage. I managed the full file architecture, iterated through feedback from leadership including the CEO, and delivered everything vendor-ready on a fixed deadline.
Outcome
Files delivered vendor-ready on schedule. The game launched at Strategy World 2026 at the Wynn Las Vegas and is now sold through the Strategy Merch Store, alongside custom sneakers, apparel, and branded merchandise.
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