Brand Identity · Canva Systems · Website Art Direction
Freelance, circular economy trading company, Warsaw
Warsaw-based circular economy company trading in bitumen, base oils, fertilizers, and industrial fuels, with recycling and logistics operations across Europe. They came with an identity that wasn't working, a rough logo, inconsistent color application, no system behind it, and asked for a full redesign that preserved the core concept while building something their own team could run with long after I was gone.
The Brief
Keep the cube mark and the name. Make everything else better, and make it usable without me.
What I Did
Starting from the original diamond/cube motif, I rebuilt the logo into a clean, faceted 3D mark with a refined violet and mint palette, keeping the geometric idea of the original but making it hold up across professional contexts. I built the full identity system: logo in light and dark variants, business cards, letterhead, email signature, LinkedIn assets, and ad creative. I also set up a Canva template system so the client's team could keep producing on-brand social and marketing assets themselves, without needing a designer for every post. Separately, I art directed the brand's application on their new website, briefing their development team on typography, color, and layout logic so the site matched the system rather than drifting from it.
AI in this project
AI-generated imagery supported the identity work directly, mockup generation and concept exploration across logo directions before committing to a final system, plus generated visuals used in the client's ongoing ad creative and social content. This kept the client supplied with on-brand imagery beyond the initial handoff, not just during the design phase.
Outcome
A complete brand identity delivered to an independent client, from a broken starting point to a live system at clibiya.com, backed by a Canva template library that lets their team stay consistent without ongoing art direction.
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