Event Design · Large-Format Production
Las Vegas, Wynn Hotel, flagship annual conference
Strategy's flagship annual conference, held at the Wynn Las Vegas with 1,400+ attendees across two co-located events, Strategy World and Bitcoin for Corporations, with Titanium sponsors including AWS and Google Cloud. As part of the core design team, I was responsible for the full production pipeline of print and digital assets across the venue, coordinating with an additional designer to manage the volume.
Scope
The work touched every visual surface an attendee encountered, from the moment they checked in to the nightclub event on the final evening. Industry hub booths across six verticals, meterboards and wayfinding throughout all ballrooms and corridors, LED kiosks and digital screens, staircase step clings, hanging banners, sponsor walls, VIP signage, attendee badges, registration counter graphics, and the full Strategy Merch Store fixture. The asset count ran into the hundreds across print and digital formats.
AI in this project
AI tools were used throughout, both for generating the lifestyle imagery applied to the Merch Store booth walls and for accelerating visual exploration and iteration across asset variants. This is consistent with how I work across all projects: AI as a production tool, not a shortcut.
Highlight
The Strategy Merch Store booth was the piece I owned most completely. I created the AI-generated lifestyle imagery, prepared all large-format fabric print files, designed the fixture layout, and coordinated with the installation crew on-site at the Wynn. Seeing it go from a Figma file to a physical retail environment at a flagship conference was the clearest example of what end-to-end ownership looks like in practice.
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